Aesthetic Brand Manager Marketing Advertising & Marketing Jobs - Wayland, MA at Geebo

Aesthetic Brand Manager Marketing

Company Name:
Recruiter
Aesthetic Brand Manager
General Overview of Position:
The Aesthetic Marketing Manager will report to the Aesthetic
Marketing Director and support all marketing activities and initiatives for Syneron Candelas North America Aesthetic Products. The Marketing Manager will work on the Aesthetic team to support all aesthetic family of brands that span both our physician and consumer markets. The individual must demonstrate leadership, be creative with the ability to roll up sleeves and work in a fast paced innovative environment, be able to respond nimbly to rapid changes, handle multiple competing demands simultaneously.
Job Description:
Build strategic vision for brand plans to expand market and drive long term relevancy and vitality of brand to our physician and consumer audiences
Develop and creative execute above mentioned plans and programs, strategic tools and resources to support both direct to physician lead generation, sales initiatives, product and consumer awareness on line and offline
Drive launches of products, product extensions and new applications
Work with customers (physicians, medical professionals and/or business owners), cultivate relationships, create reference sites, cultivate speakers in order to support products through their product life cycle
Provide direction on physician and b2c public relations efforts related to the brand
Responsible for driving and reporting on effectiveness of marketing, advertising, and communications programs and strategies
Develop, own and manage program budgets, including tracking and analysis
Support field sales organization in their efforts to create sales tools and product promotions
Execute day to day logistics related to brand (responsibility for budget, POs, regulatory processes, printed inventory, digital assets)
Manage customer and sales portals as they relate to brand
Build and support Practice Marketing Programs as they relate to the brand
Responsible for communication of marketing activities including external and internal communications
Responsible for brand announcements/communications to customer database
Drive and execute social/digital, search engine marketing campaigns to generate demand, patient awareness and leads for the brand
Drive content for lead nurturing initiatives
Responsible for content for all creative materials
Create content and structure for workshops and educational programs
Understand and analyze trends in the body shaping market and provide recommendations to stay ahead of innovation
Collect industry data for content development for lead gen activities
Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
Requirements:
Bachelors in Marketing, Communications, Business or related field
Experience in market for aesthetic treatments and/or devices a plus
Experience working with physicians a plus
Minimum of 5 years experience in marketing and communications
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Familiarity with SalesForce and Marketo a plus
Strong creative, strategic, analytical, organizational skills
Experience overseeing the design and production or print materials and publications
Commitment to working with shared leadership and in cross-functional teams.
Must exhibit excellent communication skills, both oral and written
25-30% travel is required throughout the yearEstimated Salary: $20 to $28 per hour based on qualifications.

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